We have a strategic approach to social branding and use different insights and experience to shape what brands should be doing. Our frameworks and models are proven and deliver results. Most importantly we help you define what you should measure and how you can demonstrate return on investment.
We do three things: Social communications, social branding and social people.
- Social communications:
We help you find the conversations that matter across the social web, map competitor activity, and landscape your communities.
We develop social communications strategies, and deliver campaign activity.
We create content to be shared and ideas that spread.
We track sentiment, map influence and capture impact so you can respond appropriately.
We help you define short and longer-term return on investment, so you get the right mix of social media activity.
Our goal is to ensure you have the right mix of paid, owned and earned media to get people talking about your brand.
- Social branding:
We analyse your brand in a social context to define how it needs to evolve to become part of a connected community.
We undertake brand strategy planning, design and deployment to allow you to position authentically in your market.
We adapt visual systems for brands that work across social spaces.
Through customer service analysis, we see how the brand is experienced and undertake service design to improve your brand preference and advocacy.
Our approach helps your brand evolve into a social high performer.
- Social people:
We help you establish what advantage your organisation can achieve if it embraces social principles, technology and platforms.
We run diagnostics to see where you are now and to define what you need to do to become social from the inside out.
We plan, design and deploy change programmes and offer social brand coaching to onboard teams.
We help you establish appropriate measurement criteria to show value and return on investment across communications, HR, customer service and product innovation teams.
Our expertise is in transforming organisations through changed behaviour.
