We’re proud to announce the launch of the new Samsung Camera Blog – Shutter Chatter.

The blog has been designed to fit right into the Samsung Camera site, and will be updated with posts by many guest bloggers chatting about their life experiences with the support of photographs taken with Samsung Digital Cameras. Each guest blogger favours different areas of photography, from wildlife, sports action shots, music events, profiles and landscapes.

Over the coming months the guest bloggers will create posts about their experiences with Samsung Cameras, and share the photos they have been able to take. We will also be inviting other guest bloggers to join the community in the coming weeks.  The aim of the blog is to spark conversations about photography. Anybody can comment on the posts, and share items they like with their social networks quickly and easily, which we hope will encourage some interesting discussions. 

Shutter Chatter also has a presence on Twitter and Flickr, with regular updates and interactions as well as a group photo pool.     

Last night, Headstream hosted Garnier’s first ever beauty bloggers event at their Head Office in Hammersmith. We invited 20 key influential beauty bloggers to launch the new Garnier Pure Active range and to introduce them to all the different products Garnier has to offer. The evening started with lots of gorgeous food and a chance for everyone to get to know each other, followed by a presentation to introduce Garnier’s ranges. The bloggers were then invited to try out all the lovely products and speak to the Garnier marketing team with any questions they may have had. They also received an arm-breaking goody bag with a selection of products to take away and try!

The event was a massive success and the bloggers were very excited about Garnier and the products. There was a real buzz and a great atmosphere as you can see from the photos! We have already had some fantastic feedback about the event from Bubblegarm and Lipgloss86!

Our latest digital PR and social media campaign for the launch of a newly commissioned show Made In Britain has broken viewing records for the Blighty channel.

Our campaign strategy comprised of publicity, promotional and partnership activity, along with lashings of social media optimisation, to deliver a fantastic result for the channel. Appealing to two core audiences the targeted approach focused on Brit enthusiasts, culture lovers, Dom Joly fans and entertainment junkies, with a hefty amount of blogger engagement.

Successful brand partnerships were negotiated with Lush, Mathmos and Roberts Radios, reinforcing key messages from the show.

Made In Britain peaked on day two and figures show that it was the highest rating show on Blighty - to date! Episode two peaked with a 543% increase on the slot average since Blighty’s launch.

There is no denying that digital strategies are becoming integral to any marketing campaign, and we think our results speak for themselves.

Headstream has been rocking out recently with Activision to help promote Guitar Hero World Tour. We have been on MySpace, getting to know the fans, and helping them get to know Guitar Hero. We’ve also been tweeting away on Twitter, letting everyone know about the latest happenings in the Guitar Hero universe, and reminding twitterers to rock out every once in a while too!

And what better way to rock out than rocking out in front of a huge crowd? Activision is giving fans the chance to actually become a Guitar Hero this weekend at the Isle of Wight Festival. Friends can challenge each other, and the best performers get to live the dream and play live on stage!

Speaking of the Isle of Wight, we’ve also been all a twitter with Red Funnel, helping them by tweeting everything from offers and news, to latest updates about the Red Hot Talent Contest.

If you are interested in all things Guitar Hero you can follow the updates @ghwt and if you want to keep a top of all things ferry, you can follow @red_funnel too.
Oh and while you are there, why not give @headstream a follow to?

Headstream are excited to be working on UKTVs new show, ‘Made In Britain’ hosted by TV comedian Dom Joly.

Made In Britain airs on the Blighty channel on June 8. Each episode will see Dom tackling a different room in his house in a bid to replenish its contents with British-only goods and restore normality at home. Dom’s travels take him to Europe’s oldest waterbed company (turns out us Brits invented waterbeds!); a lava lamp factory in Poole where the psychedelic favourite was invented in a shed and bath products company, Lush, which is one of Britain’s global success stories.

Dom’s journey takes him to the heart of British eccentricity and ingenuity as he meets the quirky, colourful and charismatic characters who just won’t give up making products they believe in, all the while discovering what it really takes to be made in Britain. Find out more about Made in Britain and Blighty here www.loveblighty.co.uk.

Hey, I’m Mike - Headstream has asked me to write a short introduction, so here goes.

Ever since I was a kid I was sort of obsessed with the internet and how easy it was to get information. I built my first website for fun when I was 11 and started getting paid to do it a few years later.
In school we were encouraged to find pen pals and send them letters; I was the only one in the class who used email, I sent some pictures of my garden. Ever since then I have been passionate about the power of the internet and its ability to bring people together and share what is important to them.

But social media is not just something I am passionate about as a hobby; I honestly feel it’s driving a tidal shift in terms of marketing, that will see the old schools of thought being forced drastically up to date.
Many of the big brands are only just taking their first tentative steps, dipping their toes into the ocean, so to speak.
That’s why it’s really exciting to now be a part of company that is out there doing it, having already jumped in.

I’m also currently writing my dissertation which will attempt to see how the role of the consumer has changed with the advent of social media. It’s my opinion that the consumer is now becoming a vital part of any campaign, and not just an audience for messages. The consumer now has the tools to easily communicate with the networks about what they like and, sometimes more importantly, what they don’t. Brands are beginning to realise the power of individuals and their networks. I think the face of marketing is about to change.

In my spare time I build websites, blog, twitter and all that stuff. When I’m not online I like to eat pudding and watch old sci fi / zombie films. So that’s me, I’m pretty much just a typical geek.

Headstream are thrilled to be working with mydeco.com, the UK’s leading interior design and homeware website, on their fabulous Your Space community makeover competition. One lucky community will win a design makeover by British design icons Sir Terence Conran and Tara Bernerd.  The site is calling for nominations from people in cities, towns and villages across the country for the indoor community space that deserves to win.

The YourSpace campaign aims to highlight the impact design can have on community life.  A shortlist of spaces will be influenced by public votes, and the final winner will be picked and redesigned by Sir Terence Conran and Tara Bernerd.   You can nominate an indoor room from your local community that you would like to see redesigned by visiting www.mydeco.com/yourspace.

The closing date for entries is 29^th May so if you know a deserving community space that deserves a makeover, please register now at www.mydeco.com/yourspace.
 

Headstream attended the UK premiere of Star Trek on Monday 20 April. We strolled down a blue carpet adorned with glittery Star Trek badges, through some futristic looking podiums emitting steam and into the screen. The film was introduced by the director JJ Abrams who in turn introduced the cast, Eric Bana, Zoe Saldana, John Cho, Zachary Quinto, the amazingly hot Chris Pine and lastly Simon Pegg.

‘Star Trek (cert 12A) is the incredible story of a young crew’s maiden voyage onboard the most advanced starship ever created: the U.S.S. Enterprise. On a journey filled with action, comedy and cosmic peril, the new recruits must find a way to stop an evil being whose mission of vengeance threatens all of mankind.

The fate of the galaxy rests in the hands of bitter rivals. One, James T. Kirk (Chris Pine), is a delinquent, thrill-seeking Iowa farm boy. The other, Spock (Zachary Quinto), was raised in a logic-based society that rejects all emotion. As fiery instinct clashes with calm reason, their unlikely but powerful partnership is the only thing capable of leading their crew through unimaginable danger, boldly going where no one has gone before!’

Not particularly Star Trek or sci fi fans we were unsure what to expect but were pleasantly surprised at our enjoyment of the film which receives a big thumbs up from the headstream team! We would suggest watching it in the cinema to witness the action sequences and score to their fullest.

A must see for 2009 Star Trek hits cinemas May 8. www.startrekthemovie.co.uk.

This fantastic movie starring Emily Blunt in her first lead role is in cinemas everywhere now! Rupert Friend plays opposite Blunt as an endearing Prince Albert and is supported by perfectly cast talent, Paul Bettany, Miranda Richardson, Mark Strong and a hilarious Jim Broadbent. The film takes us through the turbulent years of a young Victoria and is absolutely beautiful to watch. We definitely recommend a visit to the cinema this weekend!

Our resident Social Media Guru, Tom was one of the lucky 400 people in possession of a ticket to London’s Global charity event Twestival last Thursday. Poor Tom had to stand outside in the freezing wind and snow waiting to get into the venue in Shoreditch but we think it showed true dedication on his behalf to the fastest growing social media phenomenon: Twitter! With an annual growth rate of 813%, Twitter has well and truly surpassed the all important tipping point and is now ranked as the world’s third largest social network (even if it is technically defined as micro-blogging) behind Facebook and Myspace.