6:03PM January 12 2012

Nominations are open for the Social Brands 100

Headstream’s Social Brands 100, the authoritative ranking of those brands succeeding in the social age, is open for 2012 nominations!

Social Brands 100 measures genuine engagement based on a brand’s content and behaviour. Last year’s report recognised the achievements of brands across retail, FMCG, media & entertainment, travel, technology, and more.  It found that any brand can choose to ‘be social’, but it’s not about making noise, it’s about how brands behave with their communities that really counts.

To be included in this year’s Social Brands 100, brands need to be nominated before February 10th. You can nominate your own brand, or put a shout out for a brand that you love.

Nominations are being collated through the @SocialBrands100 Twitter profile. Once the nomination period has closed, Headstream will work with its data and analytics partner, Brandwatch, to create the ranking. To find out more, and to nominate a brand, go to www.socialbrands100.com.

Inclusion in the Social Brands 100 is a great way to show the world how your brand is performing in social, or give recognition to a brand you think is doing it right.  It’s as simple as sending a tweet to @SocialBrands100 with the name of the brand you would like to nominate, and the hashtag #sb100.

So, what are you waiting for?

1:31PM February 3 2012

Social brands think small

Excerpt from my latest blog post. Read the full piece on The Wall.

So it’s finally happened; Facebook has filed for ‘the largest technology IPO in Wall Street history’. Everything about Facebook is immense; almost 850 million users and 2.7 billion likes and comments every day. As recently as the summer of 2008, Mark Zuckerberg was celebrating the 100 millionth user, that means 750 million people signed up in 3.5 years alone. Then there’s Twitter, hitting 500 million users any day now, not to mention Linkedin, who reported 135 million members in November 2011.

These numbers are trotted on a regular basis, but they never fail to make my eyes water. Of course, all these platforms have enormous amounts of information to share with marketers so brands aren’t exactly shouting into the wind, but in the race for likes and followers, many still do forget a few basic social principles; be authentic and relevant. That can often mean thinking small.

5:46PM January 23 2012

Communities – How we view them

On this, the third ever Community Manager Appreciation Day, we here at Headstream thought it would be appropriate to launch our first in a new series of blog posts all about communities.

Here at Headstream we have broken down how we view communities into three distinct areas. Each of these will be the subject of their own blog post in the near future for us to go into more detail. From how you go about finding them to holding the relationships with large groups of people. These types of communities are:

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12:02PM January 16 2012

Social Brands 100 in Review

With the launch of the second Social Brands 100, we’ve compiled some comments and insight on last year’s ranking by representatives from the ranked brands, industry and press.

Nominations are open for this year’s ranking. Let us know what brands you think should be recognised by tweeting @SocialBrands100 with the names of your favourite brands using #sb100.

The ranked brands:

Stuart Handley, Dell: The listening revamp

Claire Kavanagh, giffgaff: giffgaff leading the way: ranked telecommunications Most Social

Jas Dhaliwal, AVG: Top 100 social brands, how we came 15th

Sarah Pettegree, Bray’s Cottage Pork Pies: Say What? We’re What?

 

The industry:

Anne McCrossan, Visceral Business (and SB100 panellist): The state of the social brand

Ted Hunt, thisishelpful (and SB100 panellist): Social washing

Neville Hobson: 100 brands ranked by social ability to engage

Helen Brain, Mediacom: The top most bestest social brands

John Bell: What makes brands social

Rosemary Bird, Pure Content: Brands embrace social media but not geo-tracking

 

The Press:

UK

The Wall: Top 100 social brands revealed as Dell, Nike and Starbucks top table

Contagious: Social Brands 100

The Drum: Brands failing to use geo location social media services

Retail Week: How retailers can become more sociable

Third Sector: Child’s i Foundation ranks highly in list of top ‘social brands’

International

Biz-community: Social Brands 100 launches today

Propmark: Social Brands 100 destaca Twitter como a rede preferida das empresas

Marketing Media Review: Dell, Nike и Starbucks возглавили рейтинг «Топ 100 социальных брендов»

 

6:03PM January 12 2012

Nominations are open for the Social Brands 100

Headstream’s Social Brands 100, the authoritative ranking of those brands succeeding in the social age, is open for 2012 nominations!

Social Brands 100 measures genuine engagement based on a brand’s content and behaviour. Last year’s report recognised the achievements of brands across retail, FMCG, media & entertainment, travel, technology, and more.  It found that any brand can choose to ‘be social’, but it’s not about making noise, it’s about how brands behave with their communities that really counts.

To be included in this year’s Social Brands 100, brands need to be nominated before February 10th. You can nominate your own brand, or put a shout out for a brand that you love.

Nominations are being collated through the @SocialBrands100 Twitter profile. Once the nomination period has closed, Headstream will work with its data and analytics partner, Brandwatch, to create the ranking. To find out more, and to nominate a brand, go to www.socialbrands100.com.

Inclusion in the Social Brands 100 is a great way to show the world how your brand is performing in social, or give recognition to a brand you think is doing it right.  It’s as simple as sending a tweet to @SocialBrands100 with the name of the brand you would like to nominate, and the hashtag #sb100.

So, what are you waiting for?