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Last week, I spoke at the Figaro Digital seminar on social media. It's always great to hear what others have to say, so here are a few of the best bits for me.

For those who still need a little convincing, we saw some compelling numbers around the adoption of social media by marketers. The rapid consideration and inclusion of social spaces in communication planning and branding is impressive. Also interesting was the number of people who feel training is a key area. It's nice to know brands recognise the …

The wait is nearly over as the Winter Olympics starts tonight with the Opening Ceremony on BBC Two and BBC HD at 1.45am!
From biathlon to bobsleigh; curling to cross-country; skiing to skeleton and snowboarding to ski jumping, the BBC TV team of roving reporters will provide intelligent, informative and exclusive insight on all the action in Canada.
Full details of BBC coverage can be found at http://www.bbc.co.uk/winterolympics
And you can stay up to date with all the latest news and information via Facebook and Twitter: 
www.facebook.com/bbcwintergames
www.twitter.com/bbcwintergames

Yesterday saw Google launch its own social networking site, Buzz, against established rivals Facebook and Twitter – but is there now too much choice for where people visit to catch-up with their friends?
Google Buzz allows users to share personal updates, photos and videos. Anyone using the existing email service, Gmail, will automatically be able to use the service, meaning the network already has hundreds of millions of people.
Whilst a bold move on Google’s part, the industry reaction seems to be that it will never be able to compete with the likes of Twitter …

Looking forward to talking at the Figaro Digital seminar at the Hospital Club on the 10th Feb. My chosen subject? Social media disruption and its impact on the conventional marketing model. 

We're all one click away from the perfect job, the ideal product, a damning video diary or the five star review. But for those looking to engage this hyper-connected audience, it’s not about blindly rolling out the latest tactics on the latest platform. 

Brands need to develop their social brand strategy. The challenge is to navigate this changing landscape and create socialised brands …