http://www.headstreampr.com Just another WordPress weblog Thu, 04 Mar 2010 13:48:37 +0000 http://backend.userland.com/rss092 en As many of you are probably already aware, The Body Shop has been committed to purchasing natural ingredients, accessories and gifts through their pioneering Community Trade programme for a number of years. The programme directly benefits over 25,000 people across more than 20 countries and provides a fair income, for work ... http://www.headstreampr.com/2010/03/04/beauty-bloggers-get-to-meet-the-body-shop-community-trade-representatives-from-peru-and-brazil/ A core part of any social media strategy is the content element. Whether the brand is adopting various outposts or embarking on an influencer network programme a well thought out content strategy and plan is going to be important, in fact if the brand is doing both of ... http://www.headstreampr.com/2010/03/03/planning-a-content-strategy/ http://www.slideshare.net/buckersphere/brand-summit-2010-social-media-day Yesterday, had a cracking day in the company of some people interested in social media. Here are the bits of the story I told about the role creativity has to play in creating brand strategies that excite! Chapter 1: Meet Benjamin Buckley - ... http://www.headstreampr.com/2010/02/26/what-can-a-2-year-old-teach-us-about-social-brand-strategy/ The Metropolitan Police have joined Twitter as the newest way to stay in touch with local communities and communicate the message that they are helping to reduce crime in people's local areas. By following your local police department, you are able to see operational updates on the policing of events, information ... http://www.headstreampr.com/2010/02/25/stopping-crime-one-tweet-at-a-time/ via film30.de Posted via web from Saw this and thought of you... http://www.headstreampr.com/2010/02/22/the-convergence-of-film-and-gaming-yam/ via briansolis.com Posted via web from Saw this and thought of you... http://www.headstreampr.com/2010/02/22/social-media-accounts-for-18-of-search-market-yammer/ Last week, I spoke at the Figaro Digital seminar on social media. It's always great to hear what others have to say, so here are a few of the best bits for me. For those who still need a little convincing, we saw some compelling numbers ... http://www.headstreampr.com/2010/02/18/best-bits-of-figaro-digital/ The wait is nearly over as the Winter Olympics starts tonight with the Opening Ceremony on BBC Two and BBC HD at 1.45am! From biathlon to bobsleigh; curling to cross-country; skiing to skeleton and snowboarding to ski jumping, the BBC TV team of roving reporters will provide intelligent, informative and exclusive ... http://www.headstreampr.com/2010/02/12/for-all-you-winter-sport-fans/ Yesterday saw Google launch its own social networking site, Buzz, against established rivals Facebook and Twitter - but is there now too much choice for where people visit to catch-up with their friends? Google Buzz allows users to share personal updates, photos and videos. Anyone using the existing email service, Gmail, will ... http://www.headstreampr.com/2010/02/11/google-gets-ready-for-battle-with-buzz/ Looking forward to talking at the Figaro Digital seminar at the Hospital Club on the 10th Feb. My chosen subject? Social media disruption and its impact on the conventional marketing model. We're all one click away from the perfect job, the ideal product, a damning video diary or the five star review. But ... http://www.headstreampr.com/2010/02/03/count-down-to-figaro-digital-social-media-seminar-2/