When UK Transplant wanted to reach a youth audience, of the student variety,
they knew that they had a challenge on their hands
By exploiting the student passion for play and all things online we designed
and created a viral game (www.organ-ise.org.uk) with the strapline ´You don't
have to be a surgeon to save lives´, to raise awareness and drive action,
and seeded it out to forums and University sites.
After just three weeks the game hit the no.2 spot of the world viral
charts and over 200,000 people visited the UKT website.
"headstream's understanding of the online media has added a new dimension to our
student campaign, resulting in a significant increase in audience reach."
Debbie Chatting
Marketing & Campaigns Manager
UK Transplant
Beckie Crane, Marketing Manager - RSVP North & The British International Motor Showheadstream were a pleasure to work with and delivered a high calibre of work which helped to execute our online campaign for The British International Motor Show 2006, I would highly recommend working with them
Debbie Chatting, Marketing & Campaigns Manager - UK Transplantheadstream's understanding of the online media has added a new dimension to our student campaign, resulting in a significant increase in audience reach.
Rob Andrew, Head of Entertainment - TiscaliThe Headstream team have proved to be valuable allies when setting up enticing competitions which work effectively for the client, the ISP and the public. They are that rare breed of company that are creative and professional and at the same time have the personal touch that make them a joy to work with.
