Continuing ongoing success working with Paramount on their new releases we recently undertook a campaign for the highly entertaining Shrek The Third, the latest offering from the Shrek series.
The aim of this campaign was to create buzz around the release of the movie and we achieved this by setting up high profile promotions with fantastic prizes. By partnering with the exclusive James Villa Holidays and offering a family holiday for 4 as one of the prizes, we provided an incentive which appealed to the whole family; adults and kids. Limited edition Shrek merchandise also served to grab the attention of the true Shrek fans.
We achieved coverage worth $335,865.73 over a remarkably short period of time and communicated to a broad spectrum of users; from kids on citv.co.uk to parents on raisingkids.co.uk and even the silver surfers on lifestartsat.com.
The film stormed the UK box office on its opening weekend and posted the biggest three-day opening figures of the year so far.
Beckie Crane, Marketing Manager - RSVP North & The British International Motor Showheadstream were a pleasure to work with and delivered a high calibre of work which helped to execute our online campaign for The British International Motor Show 2006, I would highly recommend working with them
Debbie Chatting, Marketing & Campaigns Manager - UK Transplantheadstream's understanding of the online media has added a new dimension to our student campaign, resulting in a significant increase in audience reach.
Rob Andrew, Head of Entertainment - TiscaliThe Headstream team have proved to be valuable allies when setting up enticing competitions which work effectively for the client, the ISP and the public. They are that rare breed of company that are creative and professional and at the same time have the personal touch that make them a joy to work with.
