Our ever-expanding delve into the world of gaming recently went that little bit further as we worked on THQ's release of WWE Smackdown vs Raw 2008. Having previously worked on releases such as Juiced 2 and Stuntman, we were delighted to have yet another THQ campaign under our belts.
The objective of the campaign was to raise awareness of both the game itself as well as convey details of an exclusive WWE Smackdown vs Raw 2008 global tournament. The tournament involved gaming enthusiasts competing against one another to win the opportunity to take part in a head to head final in front of thousands of wrestling fans at Wrestlemania in Florida, USA.
We seeded the competition and tournament registration details out to a host of wrestling and gaming forums whilst also giving users the chance to win copies of the game. As well as creating discussion via relevant forums, we also ensured coverage of the tournament registration across a range of gaming news sites, wrestling news sites and also entertainment sites such as Subba Cultcha and Last Broadcast.
In response to this, we were able to achieve over 224,539 opportunities to view the forum coverage as well as £26,756.75 worth of coverage for the tournament news and entertainment site competition element of the campaign.
Beckie Crane, Marketing Manager - RSVP North & The British International Motor Showheadstream were a pleasure to work with and delivered a high calibre of work which helped to execute our online campaign for The British International Motor Show 2006, I would highly recommend working with them
Debbie Chatting, Marketing & Campaigns Manager - UK Transplantheadstream's understanding of the online media has added a new dimension to our student campaign, resulting in a significant increase in audience reach.
Rob Andrew, Head of Entertainment - TiscaliThe Headstream team have proved to be valuable allies when setting up enticing competitions which work effectively for the client, the ISP and the public. They are that rare breed of company that are creative and professional and at the same time have the personal touch that make them a joy to work with.
