Working with Panasonic for the launch of their new digital camera, Lumix, we proposed and implemented a blogger campaign to build awareness of the new camera, the brand as a whole and to develop online brand advocacy. The campaign strategy delivered not only media value, but the more qualitative benefits of establishing relationships with influential online figures.
To begin with we ran a pre-campaign audit of the online landscape - identifying and monitoring relevant blogs, before approaching key bloggers who displayed an interest in photography and the latest technology. Influencers were then invited to an exclusive event where they enjoyed a demonstration of the camera's capabilities, detailed product information and, a free camera.
Our positive relations with the bloggers resulted in a high attendance at the event with coverage from each blogger who attended. The campaign has since been rolled out globally as a business model for Panasonic to replicate in other territories and provides an ongoing benefit to Panasonic in the fact that they are now seen as one of the first brands to recognise the importance of this community and earn their loyalty and trust.
Beckie Crane, Marketing Manager - RSVP North & The British International Motor Showheadstream were a pleasure to work with and delivered a high calibre of work which helped to execute our online campaign for The British International Motor Show 2006, I would highly recommend working with them
Debbie Chatting, Marketing & Campaigns Manager - UK Transplantheadstream's understanding of the online media has added a new dimension to our student campaign, resulting in a significant increase in audience reach.
Rob Andrew, Head of Entertainment - TiscaliThe Headstream team have proved to be valuable allies when setting up enticing competitions which work effectively for the client, the ISP and the public. They are that rare breed of company that are creative and professional and at the same time have the personal touch that make them a joy to work with.
