Not everyone likes change, so when the British International Motor
Show returned to London after thirty years at Birmingham´s NEC,
they knew it would raise some questions with new and existing visitors.
We were hired to monitor and protect against and reputational damage
to the Motor Show brand, and promote the new London experience.
By monitoring key enthusiast sites as well as lifestyle and
entertainment forums and interacting with opinion leaders we
influenced behaviour within relevant communities.
We managed relationships with moderators, seeded assets and ran
online promotions on mainstream sites to win tickets to the show
as well as exclusive merchandise to the forthcoming film ´Fast
and the Furious: Tokyo Drift´.
"headstream were a pleasure to work
with and delivered a high calibre of work which helped to
execute our online campaign for The British International
Motor Show 2006, I would highly recommend working with them."
Beckie Crane
Marketing Manager
RSVP North & The British International Motor Show
Beckie Crane, Marketing Manager - RSVP North & The British International Motor Showheadstream were a pleasure to work with and delivered a high calibre of work which helped to execute our online campaign for The British International Motor Show 2006, I would highly recommend working with them
Debbie Chatting, Marketing & Campaigns Manager - UK Transplantheadstream's understanding of the online media has added a new dimension to our student campaign, resulting in a significant increase in audience reach.
Rob Andrew, Head of Entertainment - TiscaliThe Headstream team have proved to be valuable allies when setting up enticing competitions which work effectively for the client, the ISP and the public. They are that rare breed of company that are creative and professional and at the same time have the personal touch that make them a joy to work with.
