Sean Penn had to wait 10 years to make this biopic motion picture about Christopher McCandless' touching 'coming of age' adventure - yet what results from a decade's worth of anticipation is an aesthetically stunning masterpiece. We were understandably chuffed to undertake the campaign and worked alongside Paramount on raising awareness of the film and creating buzz around the release.
In partnering with both Garmin and Rough Guides, we were able to boast traveller's delights such as a personal GPS and travel books to USA, Canada and Alaska. We also had merchandise to give away in the shape of OST's, books of the screenplay and most favourably, posters of the film signed by lead actor Emile Hirsch and director Sean Penn. In addition, we were able to offer the enviable prize of a private screening where one lucky winner was able to dish out a bounty of tickets to their mates.
The result of the coverage was worth a cool $545,522.76 with opportunities to see at a staggering 17,400,034. We were able to feature this across reputable film sites such as Empire, Sky Movies and Cinemas Online as well as sites in keeping with the subject matter of the film itself such as Extreme, Cooler, Mansized and Go 4 A Walk. We also gained high traffic figures thanks to Tiscali, Times Online, the Mirror and Tesco.
Beckie Crane, Marketing Manager - RSVP North & The British International Motor Showheadstream were a pleasure to work with and delivered a high calibre of work which helped to execute our online campaign for The British International Motor Show 2006, I would highly recommend working with them
Debbie Chatting, Marketing & Campaigns Manager - UK Transplantheadstream's understanding of the online media has added a new dimension to our student campaign, resulting in a significant increase in audience reach.
Rob Andrew, Head of Entertainment - TiscaliThe Headstream team have proved to be valuable allies when setting up enticing competitions which work effectively for the client, the ISP and the public. They are that rare breed of company that are creative and professional and at the same time have the personal touch that make them a joy to work with.
