Following a rigorous pitch process earlier in the year Tourism Flanders recently appointed us to handle its online PR activity.
The brief was to improve awareness of Flanders and create interest in the key cities of Flanders as travel destinations and an essential part of this was to drive traffic to the Visit Flanders website.
During the first few months of working with Tourism Flanders we have set up numerous promotions and secured editorial coverage with high-traffic portals and targeted websites. We have also liaised on the organisation of press trips with journalists in order to give sites added value and help incentivise high profile coverage.
The introduction of an attention-grabbing e-newsletter entitled Flanders News has proved to be another successful method of updating Tourism Flander's registered users with the latest offers and encouraging traffic to the website.
"We are delighted to have appointed headstream for our online PR campaign. Tourism Flanders-Brussels are proud to be using new PR techniques to further its presence in the online world and look forward to the innovative opportunities this brings to the tourism industry to further Flanders as a unique destination"
Anita Rampall, Press Manager for Tourism Flanders-Brussels
Beckie Crane, Marketing Manager - RSVP North & The British International Motor Showheadstream were a pleasure to work with and delivered a high calibre of work which helped to execute our online campaign for The British International Motor Show 2006, I would highly recommend working with them
Debbie Chatting, Marketing & Campaigns Manager - UK Transplantheadstream's understanding of the online media has added a new dimension to our student campaign, resulting in a significant increase in audience reach.
Rob Andrew, Head of Entertainment - TiscaliThe Headstream team have proved to be valuable allies when setting up enticing competitions which work effectively for the client, the ISP and the public. They are that rare breed of company that are creative and professional and at the same time have the personal touch that make them a joy to work with.
