Some brands get themselves into the fortunate position where the
product they are about to launch already has a strong fan base.
So what do they do? They go out and acquire an even bigger one.
Broken Sword 4, a game based around conspiracy theories was soon
to be launched and understanding that it already had a loyal following
it was time to find other potentially interested parties.
We worked with games publisher, THQ, to target a new and very niche
audience for the launch of Broken Sword 4 - die-hard conspiracy
theory enthusiasts.
We landscaped this audience and started to build relationships. We
then produced a fictitious (but very believable I hasten to add!) blog
and a couple of websites and seeded them into forums.
Our positioning and tone of voice maintained the intrigue and
interest levels, introducing a whole new potential consumer base.
Beckie Crane, Marketing Manager - RSVP North & The British International Motor Showheadstream were a pleasure to work with and delivered a high calibre of work which helped to execute our online campaign for The British International Motor Show 2006, I would highly recommend working with them
Debbie Chatting, Marketing & Campaigns Manager - UK Transplantheadstream's understanding of the online media has added a new dimension to our student campaign, resulting in a significant increase in audience reach.
Rob Andrew, Head of Entertainment - TiscaliThe Headstream team have proved to be valuable allies when setting up enticing competitions which work effectively for the client, the ISP and the public. They are that rare breed of company that are creative and professional and at the same time have the personal touch that make them a joy to work with.
