Fancy yourself a big fat slice o' camp pop? Well we sure do! Having been blessed with a previous Alphabeat campaign to promote the band's debut single 'Fantastic Six', EMI asked us to get fully involved with the finger-clickin' catchiness that is 'Fascination'.
In order to raise awareness of the single, we created a bright, fun and colourful Facebook application that perfectly reflected the humour encapsulated within the tone of both the song and the group itself. Upon selecting the application, a large fridge appears within the profile page. Using the letters of the alphabet from Alphabeat's branded typeface, friends are able to leave or adapt existing messages anonymously on each other's fridges whilst an MP3 of 'Fascination' plays. The application is seeded out in an organic process of user recommendation inspiring friends to have a bit of fun and leave an anonymous message on someone's fridge.
Alphabeat's 'Fascination' is currently storming the charts!
Beckie Crane, Marketing Manager - RSVP North & The British International Motor Showheadstream were a pleasure to work with and delivered a high calibre of work which helped to execute our online campaign for The British International Motor Show 2006, I would highly recommend working with them
Debbie Chatting, Marketing & Campaigns Manager - UK Transplantheadstream's understanding of the online media has added a new dimension to our student campaign, resulting in a significant increase in audience reach.
Rob Andrew, Head of Entertainment - TiscaliThe Headstream team have proved to be valuable allies when setting up enticing competitions which work effectively for the client, the ISP and the public. They are that rare breed of company that are creative and professional and at the same time have the personal touch that make them a joy to work with.
