Naomi Garrathy

Naomi is a Senior Account Manager looking after a number of lifestyle and travel clients including L'Oreal, The Body Shop and Red Funnel. She is responsible for ensuring that the communications we undertake meet the client's objectives and her excellent attention to detail helps campaigns run smoothly from start to finish. As a child she wanted to be a dancer but soon realised that this was unlikely! After completing a degree in English Literature at Bristol University she joined an advertising agency and now has seven years' agency experience under her belt. Out of the office she enjoys running and keeping fit, good food, American TV series, films and books. She loves travelling and often visits the USA, enjoying a recent trip to California and Arizona, and is very excited about skiing in Canada in the New Year.

Here's a list of posts by Naomi:

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Beauty bloggers meet The Body Shop Community Trade representatives from Nicaragua and Peru!

[4 Mar 2010 | No Comment | ]

As many of you are probably already aware, The Body Shop has been committed to purchasing natural ingredients, accessories and gifts through their pioneering Community Trade programme for a number of years. The programme directly benefits over 25,000 people across more than 20 countries and provides a fair income, for work in fair conditions, for all of those involved.
Over 65% of products now include the benefits of Community Trade giving customers high quality products as well as the opportunity to demonstrate their ethical purchasing power.
To celebrate Fair Trade Fortnight (22nd February – 7th March) we …

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For all you Winter Sport fans!

[12 Feb 2010 | No Comment | ]

The wait is nearly over as the Winter Olympics starts tonight with the Opening Ceremony on BBC Two and BBC HD at 1.45am!
From biathlon to bobsleigh; curling to cross-country; skiing to skeleton and snowboarding to ski jumping, the BBC TV team of roving reporters will provide intelligent, informative and exclusive insight on all the action in Canada.
Full details of BBC coverage can be found at http://www.bbc.co.uk/winterolympics
And you can stay up to date with all the latest news and information via Facebook and Twitter: 
www.facebook.com/bbcwintergames
www.twitter.com/bbcwintergames

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Only a few days left to vote in Classic FM’s Hall of Fame!

[29 Jan 2010 | No Comment | ]

We’re delighted to be working with Classic FM who are compiling a brand new Top 300 in their Hall of Fame. They want to know your all time classical music Top 3, so it’s down to you to vote for your favourite composers to make sure they win!
Will the winner be Mozart who has had no less than a staggering 20 works in last year’s poll or will it go to one of England’s finest, Edward Elgar? Perhaps James Horner’s exquisite new score from Avatar might make a new appearance …

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Travel industry tweet-rate rising

[6 Nov 2009 | No Comment | ]

According to a new study, the use of Twitter is gaining rapid penetration within the travel industry.
Andy Jarosz, writer and owner of travel blog 501 Places has recently completed a survey of 90 Twitter users who tweet on travel matters and found that the majority had only started tweeting in the last six months.
The survey responders included business owners and directors from both overseas suppliers and UK tour operators, with more than half of the sample group working in paid roles within the travel industry.
Of particular interest is the amount of …

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Strictly Social!

[20 Oct 2009 | No Comment | ]

We’re loving the work we are doing on Strictly Come Dancing and are particularly excited about Strictly Social, the social viewing application which has been developed to support the show this season.
Strictly Social  allows viewers to watch the live show in real time on their computers and, at the same time, comment as they watch and guess the Judges’ scores. In addition to this, fans will be able to give their instant reactions to what they are seeing by pressing emotion buttons such as gasp, boo and wow.
If the majority …

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Garance Doré at gap1969 pop up store

[24 Sep 2009 | No Comment | ]

This week is Fashion Week so London has been a frenzy of fiestas for fashionistas! As part of the gap1969 campaign Gap teamed up with the well-known French blogger, Garance Doré, and celebrated this partnership with a party on Monday evening at the pop up store in Kingly Court, just off Carnaby Street. We were delighted to be able to attend along with some of our fashion bloggers and loved the display of Garance Doré’s work. There was also the opportunity to purchase one of her limited edition t-shirts which …

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How companies are benefiting from Web 2.0

[9 Sep 2009 | No Comment | ]

Global management consulting company, McKinsey, has been working on a survey over the last three years to determine whether companies are deriving measureable benefits from their adoption of Web 2.0 technologies.
As we would expect, respondents reported that Web technologies have strengthened their companies’ links to customers, citing blogs, microblogs such as Twitter and social networks as the most important, allowing companies to readily distribute product information, invite customer feedback and encourage participation in the creation of new products.
69% of the 1,700 respondents to the survey also reported that their companies have gained measurable …

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Helping Gap celebrate 40 years!

[27 Aug 2009 | No Comment | ]

We’re really excited to be helping Gap celebrate 40 years by providing digital PR support for their new campaign, gap1969.
In the summer of 1969, Doris and Don Fisher created Gap with the simple idea of ‘jeans and discs’ and now, 40 years on, Gap is launching a concept store off London’s Carnaby Street to celebrate this heritage.
The store will be open for 19 days and 69 hours and will showcase an extensive range of Gap’s iconic denim styles, limited edition with only 69 pairs in each style. On opening day …

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Festival Fever … Friend or Foe?

[13 Aug 2009 | No Comment | ]

An interesting article, newly available on Tourism Insights looks at the real value and impact of music festivals on tourism and queries what they bring to their local community other than inconvenience, noise, scandal and pollution.
The piece considers in detail Glastonbury, The Big Chill, Sonisphere, T in the Park, Latitude and our local favourite, the Isle of Wight festival. Weighing up the evidence on the contribution these events make to the local and national tourism economy, key opportunities for festival organizers, tourism-based businesses and local authorities are also identified.
The scale …

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The battle for online shoppers has begun!

[27 Jan 2009 | No Comment | ]

The first New Media Age online shopping survey has today revealed that cost-conscious shoppers will flock to the web this year. Nearly 90% of consumers believe that better prices can be found online and 68% said that, after taking into consideration all the costs involved, online shopping ended up being cheaper than working the high street. These significant stats prove that it will be critical for brands to increase their presence and communicate with these consumers online to ensure a successful 2009.