Chris Buckley

Here's a list of posts by Chris:

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What can a 2 year old teach us about social brand strategy?

[26 Feb 2010 | No Comment | ]

http://www.slideshare.net/buckersphere/brand-summit-2010-social-media-day

Yesterday, had a cracking day in the company of some people interested in social media. Here are the bits of the story I told about the role creativity has to play in creating brand strategies that excite!

Chapter 1: Meet Benjamin Buckley – What can a 2 year old teach us about social media strategy? Well, quite a lot actually.

1. Life is augmented – not about platform or technology – real and virtual environments are combined.
2. Wireless, but connected.
3. Blended and seem-less brand experiences.
4. Content moves between media – portable and …

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Best bits of Figaro Digital

[18 Feb 2010 | No Comment | ]

Last week, I spoke at the Figaro Digital seminar on social media. It's always great to hear what others have to say, so here are a few of the best bits for me.

For those who still need a little convincing, we saw some compelling numbers around the adoption of social media by marketers. The rapid consideration and inclusion of social spaces in communication planning and branding is impressive. Also interesting was the number of people who feel training is a key area. It's nice to know brands recognise the …

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Count-down to Figaro Digital social media seminar

[3 Feb 2010 | No Comment | ]

Looking forward to talking at the Figaro Digital seminar at the Hospital Club on the 10th Feb. My chosen subject? Social media disruption and its impact on the conventional marketing model. 

We're all one click away from the perfect job, the ideal product, a damning video diary or the five star review. But for those looking to engage this hyper-connected audience, it’s not about blindly rolling out the latest tactics on the latest platform. 

Brands need to develop their social brand strategy. The challenge is to navigate this changing landscape and create socialised brands …

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Leadership in a social age

[29 Jan 2010 | No Comment | ]

This week, I've been looking at what impact social media and social networks will have on leadership in the future. I've been working with the Leadership Trust to see where and how their Trust can adopt social principles and behaviours in the delivery of thought leadership and training courses for their global audience. 

Whilst the basis for great leadership has remained unchanged in the last 2,000 years, the way it's shared and experienced clearly has evolved. Technology often removes the need to come together, whilst at the same time, makes it ever …