What we do
At Headstream, we help clients establish how social principles can be adopted by brands, people and organisations.
This can include managing conversations around specific products, helping protect your social reputation, and introducing social behaviours across an entire business.
Our team includes consultants in social brand strategy, who work with senior client teams to establish how social principles, technologies and platforms can be adopted with confidence across communications, HR, customer experience and product innovation. We also have a large activation team who develop programmes to engage communities in social spaces, manage conversations and actively listen to determine effect.
Our ideas team includes creatives, data planners and technologists who help create, design and track different types of social currency. The technical team have developed a suite of innovative tools to help manage and report on social brand programmes. These tools allow us to actively listen and report on brand mentions and sentiment in near real-time and to syndicate content across multiple social platforms including Facebook and Twitter from a central management tool.
What we offer:
Social brand consulting
- Social brand fitness diagnostic
- Social brand strategy
- Social media training
- Social strategy on-boarding
Social reputation
- Active listening
- Social reputation planning and
- skills development
- Guidance – policy and practices
- Crisis protocols
- Effect and outcome tracking and reporting
Activation
- Social media programme planning
- Active listening
- Social media optimisation
- Conversation management – influencer relations
- Social press office – design and management
- Content planning
- Social currency creation
- Affinity partner management