Headstream’s objective was to raise awareness of The Body Shop with beauty bloggers, reignite passion for the brand and build strong long-term relationships.

To achieve this we carried out a full audit and analysis of the beauty blogosphere, monitored and invited relevant bloggers to an initial event hosted by The Body Shop in April.

The result was an unprecedented level of activity on blogs and Twitter prior to, during and immediately after the first event in April. There were very positive reviews of a number of products resulting in ongoing blogger outreach activity and a second event in August which tripled the number of bloggers engaged by the brand.

We now have an ongoing relationship with 60 key beauty bloggers and YouTube vloggers on behalf of TBS and have used the events to promote different product ranges and initiatives for the brand.