23 Sep 2009 by Fiona One Comment

I’m loving Jack Johnson’s innovative use of Twitter to promote his new live album, En Concert. If you visit his website, http://twitter.jackjohnsonmusic.com, there is a premade message which, if you tweet out, will entitle you to a free MP3 download from the new album.

This is a fantastic example of how you can create a buzz on Twitter very simply and encourage other people to spread the word on your behalf.

Jack Johnson’s label clearly sees the value in using Twitter and may have based their decision on the back of the success of The Streets’ free Twitter downloads in April this year.

With a number of individual artists already present on Twitter, it makes perfect sense to tap into their current fan base and grow their following to a new audience.

This is a great development for the platform, with more and more music industry professionals realizing the potential for rewarding, engaging and growing the number of fans. I’ll be interested to see how this platform develops in the future and further integrates with the entertainment industry.