Working with Bauer Media for the launch of their new members-only, e-commerce fashion site Cocosa www.cocosa.com, we proposed and implemented a blogger campaign to create buzz around the launch, drive sales and acquire members.

The campaign strategy focussed on delivering not only media value, but the more qualitative benefits of establishing relationships with influential fashion bloggers.

To begin with we ran a pre-campaign audit of the online landscape – identifying and monitoring relevant fashion blogs, before approaching key bloggers who displayed an interest in fashion and the latest trends.

Influencers were then provided with exclusive pre-launch information and unique membership codes to incentivise membership registrations.

Once Cocosa had launched, we continued to provide bloggers with exclusive information before each sale started, ensuring the buzz was maintained.

Our excellent relations with the bloggers resulted in positive coverage and endorsement of Cocosa on over 70 key fashion blogs, with InStyle magazine describing Cocosa as the ‘most buzzed about of all the new fashion websites’.