18 Jun 2009 by Ashley No Comments

Our latest digital PR and social media campaign for the launch of a newly commissioned show Made In Britain has broken viewing records for the Blighty channel.

Our campaign strategy comprised of publicity, promotional and partnership activity, along with lashings of social media optimisation, to deliver a fantastic result for the channel. Appealing to two core audiences the targeted approach focused on Brit enthusiasts, culture lovers, Dom Joly fans and entertainment junkies, with a hefty amount of blogger engagement.

Successful brand partnerships were negotiated with Lush, Mathmos and Roberts Radios, reinforcing key messages from the show.

Made In Britain peaked on day two and figures show that it was the highest rating show on Blighty – to date! Episode two peaked with a 543% increase on the slot average since Blighty’s launch.

There is no denying that digital strategies are becoming integral to any marketing campaign, and we think our results speak for themselves.