Call of Duty: Modern Warfare 2 was the largest game release of all time so we were chuffed to be asked by Activision to help them with a charity campaign involving the game.
Activision were planning a charity event, Game for Good, aiming to donate a life changing amount of money to charity War Child. The concept was simple, the more gamers playing COD:MW2 on Xbox LIVE, the more money Activision would donate – up to a cool £250,000!
Looking forward to talking at the Figaro Digital seminar at the Hospital Club on the 10th Feb. My chosen subject? Social media disruption and its impact on the conventional marketing model.
We're all one click away from the perfect job, the ideal product, a damning video diary or the five star review. But for those looking to engage this hyper-connected audience, it’s not about blindly rolling out the latest tactics on the latest platform.
Brands need to develop their social brand strategy. The challenge is to navigate this changing landscape and create socialised brands …
The social web has created a hyper-word-of-mouth platform that has tipped the balance of power away from brands. As a result, brands are now beginning to realise that engagement is the new communications. In order for a brand to achieve engagement with its stakeholders, it needs to consider the value that their content will deliver, or to frame it from the recipients perspective – what’s in it for me.
If the content has high value then not only will the recipient be more likely to engage with it, but they will …
This week, I've been looking at what impact social media and social networks will have on leadership in the future. I've been working with the Leadership Trust to see where and how their Trust can adopt social principles and behaviours in the delivery of thought leadership and training courses for their global audience.
Whilst the basis for great leadership has remained unchanged in the last 2,000 years, the way it's shared and experienced clearly has evolved. Technology often removes the need to come together, whilst at the same time, makes it ever …
We’re delighted to be working with Classic FM who are compiling a brand new Top 300 in their Hall of Fame. They want to know your all time classical music Top 3, so it’s down to you to vote for your favourite composers to make sure they win!
Will the winner be Mozart who has had no less than a staggering 20 works in last year’s poll or will it go to one of England’s finest, Edward Elgar? Perhaps James Horner’s exquisite new score from Avatar might make a new appearance …
As they say you’ve got to be in it to win it, or ‘Twin’ it – the new term for competitions run solely via Twitter. At the end of last year we ran a successful Twitter competition between Samsung Cameras and Grazia magazine. This time we’ve been at it again for Carte Blanche’s new animated eCard service, www.NoPostie.com.
Teaming up with Glamour Magazine’s UK Twitter feed, we gave away some Barry M make-up goodies, along with a free annual subscription to the NoPostie service. All users had to do was visit the …
