Call of Duty: Modern Warfare 2 was the largest game release of all time so we were chuffed to be asked by Activision to help them with a charity campaign involving the game.
Activision were planning a charity event, Game for Good, aiming to donate a life changing amount of money to charity War Child. The concept was simple, the more gamers playing COD:MW2 on Xbox LIVE, the more money Activision would donate – up to a cool £250,000!
As many of you are probably already aware, The Body Shop has been committed to purchasing natural ingredients, accessories and gifts through their pioneering Community Trade programme for a number of years. The programme directly benefits over 25,000 people across more than 20 countries and provides a fair income, for work in fair conditions, for all of those involved.
Over 65% of products now include the benefits of Community Trade giving customers high quality products as well as the opportunity to demonstrate their ethical purchasing power.
To celebrate Fair Trade Fortnight (22nd February – 7th March) we …
A core part of any social media strategy is the content element. Whether the brand is adopting various outposts or embarking on an influencer network programme a well thought out content strategy and plan is going to be important, in fact if the brand is doing both of these plus has a website, a comprehensive content strategy is critical.
To formulate a content strategy can be a difficult process partly due to the many considerations and partly due to the number of stakeholders. So, to help our clients we have …
http://www.slideshare.net/buckersphere/brand-summit-2010-social-media-day
Yesterday, had a cracking day in the company of some people interested in social media. Here are the bits of the story I told about the role creativity has to play in creating brand strategies that excite!
Chapter 1: Meet Benjamin Buckley – What can a 2 year old teach us about social media strategy? Well, quite a lot actually.
1. Life is augmented – not about platform or technology – real and virtual environments are combined.
2. Wireless, but connected.
3. Blended and seem-less brand experiences.
4. Content moves between media – portable and …
The Metropolitan Police have joined Twitter as the newest way to stay in touch with local communities and communicate the message that they are helping to reduce crime in people’s local areas.
By following your local police department, you are able to see operational updates on the policing of events, information from the emergency services in your local area, as well as crime prevention advice.
I am following Hampshire Police, and I have to say, I find it really interesting getting updates from court, and local arrests and think the scheme does …
via film30.de
Posted via web from Saw this and thought of you…
